5 Underrated Print Marketing Strategies for Nonprofits

As a nonprofit director, you know that marketing is a crucial part of your organization's success. However, with so many marketing channels available, it can be challenging to know where to focus your efforts. 

While digital marketing is all the rage these days, print marketing is still a powerful tool that should not be overlooked. Here are 5 underrated print marketing strategies that can help your nonprofit stand out in today's crowded digital landscape.

Direct Mail

Direct mail might seem like a thing of the past, but it's still a highly effective marketing channel, especially for nonprofits. Direct mail allows you to reach out to potential donors and supporters in a tangible way, which can make a significant impact. Moreover, according to a survey by the Data & Marketing Association, direct mail has a response rate of 4.4%, while email has only 0.12%.

To make your direct mail campaign successful, you need to make sure that your message is clear and concise. Use compelling visuals, and include a call-to-action that motivates the recipient to take action. Personalize the message whenever possible and segment your mailing list to target specific groups of people based on their interests and past donation history.

Printed Newsletters

Email newsletters are a common way for nonprofits to keep in touch with their supporters, but printed newsletters can be just as effective, if not more. Printed newsletters give your supporters something tangible to hold onto, making it more likely that they will read it and engage with your organization.

Printed newsletters also have a longer shelf life than their digital counterparts. People tend to keep physical copies of newsletters on their desks or coffee tables, making it more likely that they will refer to it again in the future.

To make your printed newsletters stand out, use high-quality paper and images. Make sure that the content is relevant and engaging, and include stories that illustrate the impact of your organization's work.

Brochures

Brochures are an excellent way to introduce your organization to potential supporters and donors. They provide a concise and comprehensive overview of your mission, programs, and impact.

When designing your brochure, make sure that it reflects your brand identity and uses engaging visuals and typography. Use short, snappy sentences and avoid jargon that might confuse or bore the reader. Include a clear call-to-action that encourages the reader to learn more about your organization – this is a great place to plug a website landing page or use a QR code – and get involved. 

Event Programs

If your nonprofit hosts or attends events, printed programs are a must-have. Event programs not only provide attendees with important information about the event but also give you an opportunity to showcase your organization's work and impact.

When designing your event program, make sure that it's easy to read and understand. Use high-quality images and design elements that reflect your brand identity. Include bios of your speakers or performers, as well as stories that illustrate the impact of your organization's work.

Posters and Flyers

Posters and flyers might seem like old-fashioned marketing tools, but they can still be effective in certain situations. For example, if you're promoting an event or campaign, posters and flyers can help you reach a local audience.

When designing your posters and flyers, make sure that they are eye-catching and use bold typography and graphics. Include all the important information, such as the date, time, location, and a clear call-to-action.

Print is still powerful.

Print marketing may not be the latest trend, but it's still an effective way for nonprofits to reach out to potential donors and supporters. By using these underrated print marketing strategies, you can make a lasting impression and inspire your donors to take action. 

Remember to keep your message clear and concise, use engaging visuals, and include a clear call-to-action that motivates people to get involved with your organization's mission.

Ready to take the first steps to design your next print fundraising campaign? Get in touch with the Commerce Press team. We work with creatives in every industry to help them meet their goals.