How a Brand Magazine Can Help Build Customer Loyalty

In today's fast-paced world, building and maintaining customer loyalty is essential for any brand. Believe it or not, brand magazines are a fantastic way (and, given the digital nature of our world, a unique way!) to achieve brand awareness and capture the attention of adoring, long-term fans.

In this blog post, we explore how a brand magazine can help build customer loyalty and why it's a valuable marketing tool for any business.

What is a brand magazine?

A brand magazine is a publication produced by a brand that features content related to the brand, its products or services, and the interests of its target audience. 

Note that a brand magazine is very different from a catalogue. While a catalogue’s main purpose is to advertise and sell products for a brand, a magazine is the opposite. While there may be advertisements for the brand as well as other partner brands in a magazine, its main purpose is to entertain and inform readers. 

How can a brand magazine help you build customer loyalty?

Consider how you move through life day-to-day – you’re likely often on the move, trying to get a million things done in a finite space of time. Multi-tasking has become more than just a badge of honour for the overachievers among us; it’s become a way of life for all.

But magazines invite us to slow down and fully immerse ourselves into something we find interesting. The glossy paper and beautifully printed pages make reading fun and give us a place to engage on a broader level.

Here are 3 ways a brand magazine can help cultivate more loyalty with your customers.

1. A brand magazine helps you build a stronger community.

Producing content that’s relevant and interesting to your target audience helps you create a stronger emotional connection with them. They feel more part of an “inner circle.”

Customers are more likely to stay loyal to brands they feel connected to on a personal level. This is especially true of brands that invite and publish user-generated content. When brands allow loyal customers a place to share their experiences and add to the conversation, less-loyal customers sit up and take notice. They can see themselves more fully in the picture being presented. 

Customers who feel like they are part of a community are more likely to stay loyal to your brand. By understanding the values, goals, and interests of your target audience, your team can produce content that resonates with them.

Lastly, a brand magazine extends a platform for your company to communicate with your customers directly. Don’t discount the power of a "letter from the editor" or a "CEO's corner" in printed magazine issues – they give you the outlet to directly communicate with your customers. And customers who feel like they have a direct line of communication with a brand are more likely to stay loyal.

2. You can showcase your products or services in a non-intrusive way. 

Customers are more likely to engage with content that is entertaining or informative rather than content that is overly promotional. A brand magazine educates your customers about what you have to offer by including information about your products or services in a natural and organic way, all without being pushy.

Moreover, a brand magazine establishes your company as an expert in your industry. Producing content that is informative and insightful positions your business as a thought leader in your field. Customers are more likely to trust and stay loyal to a brand that they perceive as knowledgeable and experienced.

3. A brand magazine sets you apart from your competitors. 

Every business wants to have a “leg up” on its competitors – to be doing something the “other guys” aren’t so they gain more visibility. A brand magazine is one of the best tools to turn heads. 

Customers are more likely to remember and stay loyal to a brand that they perceive as different and innovative. Few brands continue to publish magazines, which means your competitors likely aren’t. And as a result, there’s a massive gap in the industry that your brand can fill. 

You stand out in a crowded market when you produce content that is unique and engaging. When you publish this content on a consistent basis, you stay top-of-mind with your customers and retain them for longer. Customers who regularly engage with a brand's content are more likely to continue to do so in the future.

Brand magazines shine a spotlight on your business. 

A brand magazine is a valuable marketing tool that can help build customer loyalty in many ways. By connecting with customers on a deeper level, establishing expertise, and differentiating your company from competitors, a brand magazine can help you build long-lasting relationships with your customers.

Ready to learn more about how a brand magazine can help your business? Contact the Commerce Press team today. We work with companies in every industry.