5 Trade Show Display Essentials
If you want to stand out from the crowd, your trade show display needs to be a show-stopper. And that doesn’t necessarily mean you need a multi-million dollar booth. It simply means you need to incorporate a few key elements that help you attract new leads, close more sales, and build important relationships.
Here are 5 trade show display must-haves for any business.
1. Professionally-Designed Signage and Content
Now is not the time to get crafty or try your hand at tools like Canva. Instead, rely on experts and design professionals to help you plan your trade show display.
Your booth display should clearly reflect your brand identity and convey the message you want to communicate to your target audience. Moreover, graphics are one of the most important elements of your booth. They should be high-resolution, professionally designed, and printed on durable materials.
Likewise, when it comes to designing and printing literature, your trade show display should tell a story that captivates your audience and compels them to take action.
Your content should be well-written, concise, and informative. It should also include a clear call to action that encourages your visitors to take the next step. If you’re not a writer and don’t have one in-house, your printing company can likely help you craft the perfect message.
2. Thoughtful Promotional Materials
These days, anyone can have their business name and logo printed on pens, pocket calculators, or cutesy stress balls. Instead, consider what kinds of promotional materials will help you remain memorable and stand out from your competitors in the trade show hall.
Talk with your trade show display designers about what options you have when it comes to promotional materials. Consider your investment here as it could make all the difference.
3. OrganiZers, Containers, and Tabletop Display Tools
Sometimes it’s easy to forget how you’ll share your business cards and promotional materials while you’re planning how they’ll look. But presentation is just as important as designing the items themselves.
Be sure you’ve packed business card holders, nice containers for promotional items, and any other materials that can help your booth look uber-professional. If you plan to have attendees fill out forms, bring along a few clipboards or consider investing in simple tablets you can use to store data electronically.
4. Proper Storage and Transportation
Once you've designed and built your perfect trade show display, you need to make sure you can transport it safely and store it properly.
Be sure to invest in high-quality shipping crates or containers that will protect your investment during transport. When not in use, your display should be stored in a clean, dry location away from direct sunlight and excessive heat or cold.
5. An Emergency Toolkit
Without fail, something will go wrong. A banner might get ripped, you might need pens and suddenly can’t find one… All sorts of unplanned things can happen.
Be sure to arm yourself and your team with an emergency toolkit that includes things like scissors, extra pens, various types of tape (like duct, masking, and even packing tapes), a box cutter, a 12-inch ruler, rubber bands, paper clips, power strips and/or extension cords, and anything else that might come in handy when you’re in an unexpected bind.
A trade show display is a powerful marketing tool – but only if it's well-designed. Including these 5 essential elements will help you gain more attention and win over more prospects at your next trade event.
Ready to start planning your next trade show display that will entice and attract your ideal clients? Contact our team today for a no-strings-attached project quote.
