Print marketing presents a unique opportunity to captivate your target audience – prospective students and their parents, as well as alumni donors – and create tangible connections that resonate deeply with them.

What makes copywriting effective or, in simpler terms, “good”? And why is it important? Check out our 3 copywriting tips to use in your next print campaign.

While digital marketing has its place, traditional print marketing can be just as effective in reaching your target audience. When done right, it’s funding well spent. Here are 4 great options to consider for your next print marketing campaign.

Advertising online is great, but it also has its drawbacks. Bringing print and digital together is the best way to build successful campaigns with high ROI.

From direct mail campaigns to fundraising brochures, print materials can help nonprofits communicate their mission, engage with their audience, and drive support for their cause.

Despite a shift towards reliance on technology, savvy marketers know that print can still play a powerful role in reaching customers, making an impression, and creating loyalty. Here are a few big reasons why print marketing makes the perfect addition to any well-rounded multi-channel approach.

Contrary to popular belief, direct mail is far from dead. Direct mail letters allow you to present a more personalized and professional touch than other forms of direct mail and give you more space to make your pitch and sell the benefits of your product, service, or organization.

Spring is springing! Before you know it, summer will come crashing in, demanding attention from everyone. The best way to regain your audience’s attention is to disrupt a normally unexciting, untapped marketing medium: their mailboxes.

Follow these steps to start planning a summer direct mail campaign today.

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