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Printing & Production Resources
How to Choose the Best Paper for Your Print Project
At the heart of every compelling piece of print media lies a well-crafted headline. Learn the secrets behind crafting headlines that not only grab the eye but also leave a lasting impression.
How to Write Compelling Headlines for Your Print Media
At the heart of every compelling piece of print media lies a well-crafted headline. Learn the secrets behind crafting headlines that not only grab the eye but also leave a lasting impression.
Maximizing Your School's Brand Identity with Custom Print Solutions
Your school's brand identity goes beyond mere aesthetics. It sets your school apart but also forms the foundation for building meaningful connections with your audience.
How to Create Effective Print Marketing Materials for Your School or University
Print marketing presents a unique opportunity to captivate your target audience – prospective students and their parents, as well as alumni donors – and create tangible connections that resonate deeply with them.
The Psychology of Colour in Print: How Colour Choices Impact Consumer Perception
Colour has a major influence on consumer perception. Here's how to strategically use colours to create a lasting impact in your marketing campaigns.
3 Copywriting Tips to Use in Your Next Print Marketing Campaign
What makes copywriting effective or, in simpler terms, “good”? And why is it important? Check out our 3 copywriting tips to use in your next print campaign.
How a Brand Magazine Can Help Build Customer Loyalty
Brand magazines are a marketing secret weapon. They're seldom used by companies to promote their products or services, but they may be one of the best options for doing it. Why? Thanks to the nature of the "soft-sell" and because they're so uncommon.
3 Ways to Effectively Combine Print and Digital Marketing
Advertising online is great, but it also has its drawbacks. Bringing print and digital together is the best way to build successful campaigns with high ROI.
Why Print Is Still Mightier than Digital
Despite a shift towards reliance on technology, savvy marketers know that print can still play a powerful role in reaching customers, making an impression, and creating loyalty. Here are a few big reasons why print marketing makes the perfect addition to any well-rounded multi-channel approach.
10 Steps to Set Up and Run a Direct Mail Campaign
Spring is springing! Before you know it, summer will come crashing in, demanding attention from everyone. The best way to regain your audience’s attention is to disrupt a normally unexciting, untapped marketing medium: their mailboxes.
Follow these steps to start planning a summer direct mail campaign today.
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