Designing impactful print materials for live events is a great way to make a lasting impression. Check out these tips to make your invitation stand out.

Colour has a major influence on consumer perception. Here's how to strategically use colours to create a lasting impact in your marketing campaigns.

It seems like kids constantly have their heads turned toward a device. It might be easy to assume that printed materials have lost their relevance in the classroom. However, while digital materials have their advantages, printed materials still have an important role to play in the digital age of education.

What makes copywriting effective or, in simpler terms, “good”? And why is it important? Check out our 3 copywriting tips to use in your next print campaign.

Despite the introduction of computers and tablets to classrooms, print is a better medium for learning. Improve student engagement and retention.

While digital marketing has its place, traditional print marketing can be just as effective in reaching your target audience. When done right, it’s funding well spent. Here are 4 great options to consider for your next print marketing campaign.

Brand magazines are a marketing secret weapon. They're seldom used by companies to promote their products or services, but they may be one of the best options for doing it. Why? Thanks to the nature of the "soft-sell" and because they're so uncommon.

Print marketing may not be the latest trend, but it's still an effective way for nonprofits to reach potential donors and raise funds.

Advertising online is great, but it also has its drawbacks. Bringing print and digital together is the best way to build successful campaigns with high ROI.

From direct mail campaigns to fundraising brochures, print materials can help nonprofits communicate their mission, engage with their audience, and drive support for their cause.

Despite a shift towards reliance on technology, savvy marketers know that print can still play a powerful role in reaching customers, making an impression, and creating loyalty. Here are a few big reasons why print marketing makes the perfect addition to any well-rounded multi-channel approach.

A nonprofit without a marketing plan is like a ship without a rudder. Now is the time to review your marketing strategy for 2023 and fine-tune your tactics so you can make a bigger impact in the communities you serve.

Contrary to popular belief, direct mail is far from dead. Direct mail letters allow you to present a more personalized and professional touch than other forms of direct mail and give you more space to make your pitch and sell the benefits of your product, service, or organization.